AVEO Logo and Label Design

Before AVEO was AVEO, the name being considered was Freehand Wines, giving reference to the handmade aspect to winemaking. What the client didn't know was that the name Freehand was associated with a defunct graphic software. When reviewing the original options of names, AVEO jumped off the page, especially since the client was a pilot. The definition of AVEO is "to desire" and that was certainly something the client felt around flying. (Side note: AVEO was the first project Julia worked on post recovery mode from the Napa Earthquake in 2014. The idea to rebound and soar for her client and for herself was the initiative and focus she needed.)

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